PHOOD FOR THOUGHT

An illustration finished with a comic touch to give to those who can not stop pizza even on the trail.
On the back, the message of "DEEP IN THE WOODS" expressing our determination to go to the mountain, with the logo mark made for this project.
The silhouette is a loose fit suitable for the name of American standard.
A dry-touch body using 6.0OZ open-ended yarn.


[The brand slogan is "DEEP IN THE WOODS"]
From this season, the slogan of the bamboo shoot brand is "DEEP IN THE WOODS" , and it is used as a graphic beyond the season.
Translated literally as "deep in the forest", the slogan of bamboo shoots is to indicate respect for the deep part of the forest in trek and hike, a little nervous, and a feeling of tension.
This is the attitude that is familiar to the mental "Urban Outdoor Life" that cherishes nature while focusing on the city, which is the philosophy of the brand.
The 2021FW season is printed on the collaboration model with and the item of the concept label developed with Setsumasa Kobayashi.
Adult's message is not exaggerated but casual.
With respect, respect and chatter for nature.


[Concept label with Setsumasa Kobayashi ]
This season, we are developing new graphics specializing in "trail".
Concept label by Setsumasa Kobayashi and Kazuhiko Kai.
This season, I focused on the "trail" and created graphics.
The biggest feature is the illustration of the American comics touch that is familiar to graffiti and skate culture.
And the brand slogan "DEEP IN THE WOODS", which will be used continuously from this season, is also casually printed.
Please enjoy the loose-fitting basic wear that lives up to the name of American Standard.


COTTON 100%


Length: L / 78 cm, XL / 81 cm
Width: L / 60 cm, XL / 66 cm
Sleeve length: L / 96 cm, XL / 100 cm


What is BAMBOO SHOOTS?
 Opened in 1998 in Nakameguro, Tokyo.
Kazuhiko Kai is a long-established select shop that proposes items under the theme of "crossover between fashion and the outdoors" as a store manager and buyer.

"Urban Outdoor Life" advocated by the late Kazuhiro Ashizawa, a beloved outdoor writer, is a way of living in the city while enjoying nature and benevolent.

Nakameguro is a city with abundant nature such as the Meguro River and rows of cherry blossom trees, despite being in the center of the city.

is a lifestyle brand born from the select shop "Bamboo Shoot", which has been rooted in Nakameguro for 22 years and has continued to create encounters between the outdoors and fashion.

continues to send out clothing that is tasty over time and can grow older with the person who picks it up.

The products they produce that express respect for the design of functional beauty born outside (outdoors) are a must-see.